25 Email Marketing Statistics That Every Business Owner Should Be Aware of in 2023


Email marketing is a crucial component of digital marketing strategy for many businesses. It involves sending commercial messages to a group of people via email to promote a product or service. As we move into 2023, it’s important for business owners to be aware of the latest email marketing statistics to ensure they’re making the most of this powerful marketing channel.

Here are 25 email marketing statistics that every business owner should be aware of in 2023:

  1. In 2023, there will be an estimated 4.3 billion email users worldwide. (Statista)
  2. 91% of consumers check their email daily. (OptinMonster)
  3. Email marketing has an ROI of $42 for every $1 spent. (Litmus)
  4. The average open rate for a welcome email is 82%. (GetResponse)
  5. The most common reason people unsubscribe from email lists is receiving too many emails. (Statista)
  6. Personalized subject lines are 26% more likely to be opened than generic ones. (Campaign Monitor)
  7. 59% of email recipients say marketing emails influence their purchase decisions. (OptinMonster)
  8. The average click-through rate for email campaigns across all industries is 2.6%. (Mailchimp)
  9. Mobile devices account for 46% of all email opens. (Litmus)
  10. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Mailchimp)
  11. Emails sent on weekends have the highest open rates. (Campaign Monitor)
  12. Automated email campaigns have a 119% higher click-through rate than broadcast emails. (Epsilon)
  13. The average email subscriber receives 121 emails per day. (Statista)
  14. 64% of subscribers say they’re more likely to open an email from a brand they know. (OptinMonster)
  15. The best time to send emails is between 10 am and 12 pm. (OptinMonster)
  16. Emails with emojis in the subject line have a 56% higher open rate than those without. (Campaign Monitor)
  17. The average conversion rate for an email campaign is 18.49%. (WordStream)
  18. Adding videos to your emails can increase click rates by up to 300%. (HubSpot)
  19. 80% of businesses believe email marketing increases customer retention. (Emarsys)
  20. Email campaigns with personalized content have a 29% higher open rate than those without. (Campaign Monitor)
  21. The average unsubscribe rate for email campaigns across all industries is 0.17%. (Mailchimp)
  22. 80% of respondents say they would choose email as their preferred means of communication from brands. (Emarsys)
  23. 72% of consumers prefer email as their primary means of communication with companies they do business with. (MarketingSherpa)
  24. 78% of marketers have seen an increase in email engagement over the last 12 months. (Campaign Monitor)
  25. The average length of a subject line that receives the highest open rate is 6-10 words. (OptinMonster)

In conclusion, email marketing continues to be a highly effective marketing channel, offering businesses a high return on investment and the ability to reach and engage with their customers. By being aware of these email marketing statistics in 2023, business owners can optimize their email marketing campaigns and achieve even better results.

Recent Blog